Living Life, Marketing

Survival Mode: Newborn Business is Not Unlike Newborn Baby

In the past few weeks I’ve advised more than one client to blog more often; both to keep up the habit and help their SEO!  And yet, I find I have fallen out of the practice myself.  I am exhausted, exhilarated and just plain busy.  My business is going great.  The logo is done, the website is almost ready, and the client work is fun and engaging.  And I am having the most fun I’ve had in ages.  But I am so busy that some things that were normal are becoming hard to get to, like blogging, laundry and socializing with my mommy friends.

I realized today that this is the sort of fall-out I experienced after the birth of each of my kids.  Survival mode (but this time I’m getting adequate sleep at least!)  There is never a moment of being “done” — my business to-do list is equal or longer than my personal list, and the business is getting more attention than the personal.  Like a dirty diaper can’t go unchanged, a client email or prospect inquiry gets my full attention.

I am NOT complaining.  I chose this.  I love this.  I am giddy that, for the moment, things are hopping.  But I do look forward to the point where my pace can normalize, when the routine will emerge from the chaos.  With a newborn, its somewhere between 6-12 weeks (mine were always at least 12 weeks.)  But with a new business, when does the chaos subside?  I know some business owners who claim it never normalizes, and others that proclaim victory with running their own gig and the rest of their life.  I’m aiming to be the latter.  To schedule clients in such a way that my personal life get its fair due.

So if I fail to blog as often (or family, if your meals are boring and your house a tad upside down), please understand that I am in survival mode.  Drop off  made meals welcome, invite the kids for play dates, and somebody, please, offer to help me with my laundry.